Funnel A · Apr 2026
93.1%
Net new sign-up → completed
Sign-up Selected · Apr 2026
~1,368
Net new · excl. existing account holders
New Sign-Ups · Apr 2026
1,242
All Events · Sign Up Date since Apr 1 2026
Monthly conversion rate
Funnel A · Net New Sign-Up
Sign-up Selected (excl. existing account holders) → Sign_in Completed
Apr 2026
93.1%
Apr 1–21 step counts
Sign-up Selected 1,580
Existing accounts (Sign-up→Sign-in) −212
Net pure new sign-ups ~1,368
Sign_in Completed 1,273
Net conversion 93.1%
12-month trend
Monthly conversion % (raw)
· · · Partial month
📈 Funnel A net conversion is 93.1% in April — 1,580 sign-up selected, minus 212 existing account holders migrating to the new app version (who selected Sign-up then Sign-in), leaving ~1,368 genuine new sign-ups of whom 1,273 completed. The 12M raw rate of 70.5% includes these existing account holders; the true new-user conversion is significantly stronger.
Migration trend · existing account holders
% of Sign-up selectors who also selected Sign-in (existing accounts migrating)
Sign-in Option Selected (Sign-up) → Sign-in Option Selected (Sign-in) · 7-day window · 12 months
Migration overlap %
· · · Partial month
Migration peaked at 38.27% in Sep 2025 — over a third of all sign-up selectors were existing users moving to the new app version. This has since fallen sharply to 13.39% in April 2026 (avg 23% over 12M), indicating the migration is largely complete. As this overlap approaches zero, the raw Funnel A rate will converge with the true net new-user conversion rate of 93.1%.
Volume — weekly & daily
Weekly sign-ins
Unique users completing sign-in · Jan–Apr 2026
Consistent 860–1,060 / week. Low point was Mar 16 (813). Volume is recovering into April — the week of Apr 13 saw 984.
Daily sign-ins
Unique users · last 30 days
Peak day: Mar 27 at 105 new signups. Averages ~75/day. Weekends show slight softness. Volume is steady with no alarming drops.
User type breakdown · new signups last 30 days
Who is signing up?
2,251 new signups (Sign-up selected) · Player vs Coach vs Undefined
395 signups (18%) have no user type set at time of sign-up selection — worth investigating whether this is a tracking gap or users skipping the type selection step.
Player — 1,746
Coach — 110
Unknown — 395
Sign-up selected → Sign_in Completed by country · Apr 2026
Unique sign-ups selected, completed & conversion rate — top markets
Apr 1–21 2026 · sorted by sign-up selected volume
| Country |
Sign-up Selected |
Sign_in Completed |
Conv. Rate |
Rate bar |
App Store vs Mixpanel · Jan 22 – Apr 21 2026
Jan 22 – Apr 21 · iOS-only · aligned with App Store
Data alignment
Mixpanel $ae_first_open on iOS = 7,669 vs App Store First-Time Downloads = 7,780 — a 98.6% match. The two sources are effectively measuring the same event, validating the full funnel stitching.
Funnel A · Net new sign-ups only
Of 7,669 first opens, 5,383 (70.2%) tapped Sign-up. Of those, ~1,239 (23% avg) are existing account holders who selected Sign-up then Sign-in — i.e. migrating to the new app version, not new users. Netting these out: ~6,142 genuine new sign-ups, of whom 4,563 (84.8%) completed. In April specifically the overlap is 13.4% (down from 38.27% at Sep peak), meaning the funnel is increasingly driven by genuine new users.
Funnel B · Sign-up or Sign-in (all authentication)
7,025 (91.6%) of first opens reached the sign-in selection screen. Of those, 5,889 (83.8%) completed — end-to-end of 76.8%. Of all iOS first opens, 44.3% on average selected Sign-in (returning users redownloading) — down sharply from 55.56% in Apr 2025 to ~29% in Apr 2026. This declining returning-user ratio confirms that an increasing share of first opens are genuine new users, strengthening the quality of the acquisition funnel over time.
Acquisition funnel — App Store vs Mixpanel
Jan 22 – Apr 21 2026 · where data sources overlap
| Metric |
App Store |
Mixpanel |
Note |
Full acquisition funnel · App Store → Mixpanel
From impression to sign-in completed · Jan 22 – Apr 21 2026 · iOS · all figures total for period
Step 1 drop
32%
Impressions → Page Views
Step 2 drop
70.3%
Page Views → Downloads
Step 3 · Funnel A
70.6%
Downloads → Sign-up Selected
5,383 / 7,669 iOS opens
Step 4 · Funnel A
84.8%
Sign-up Selected → Completed
4,563 / 5,383 selected
The critical leak is Page Views → Downloads. 25,800 total product page views converted to only 7,780 downloads over the Jan 22–Apr 21 period — a 30% conversion rate, down 19.5% vs the prior period. This is the highest-leverage point in the entire funnel: every 1pp improvement here adds ~258 incremental downloads across the period. ASO improvements (screenshots, preview video, ratings push) or refining paid acquisition to drive higher-intent traffic are the two main levers.
Post-download, the net new sign-up funnel is very strong. In April: 1,580 sign-up selected, minus 212 existing account holders (migrating to new app version — selected Sign-up then Sign-in) = ~1,368 genuine new sign-ups, of whom 1,273 completed (93.1% net conversion). Across Jan 22–Apr 21: ~6,142 net new sign-ups from 7,977 selected. The existing account overlap is declining — from 38.27% in Sep 2025 to 13.4% in April — indicating the migration wave is largely complete and new acquisition is now the dominant driver.
Android is an untracked opportunity. Mixpanel records 10,576 total first opens vs 7,669 iOS — the ~2,900 difference are Android users entirely outside App Store analytics. If they convert at a similar rate to iOS, that's an estimated ~1,700 additional sign-ups in this period that aren't visible in the App Store funnel. A dedicated Android acquisition analysis is warranted.